Last updated: May 31, 2026 · Effective: May 31, 2026
These Terms of Service ("Terms") are a binding agreement between you and The Gems Company ("Ruby", "we", "us", or "our") and govern your access to and use of the Ruby website at rubyruby.xyz, the waitlist, and the Ruby AI personal assistant service (together, the "Service"). By joining the waitlist, accessing the website, or using Ruby, you agree to these Terms and to our Privacy Policy. If you do not agree, do not use the Service.
1. The Service
Ruby is an AI personal assistant with her own phone number (WhatsApp) and email address. You communicate with Ruby by messaging or emailing her, and she helps with personal life admin — coordinating with people, tracking tasks and routines, preparing briefings, processing documents you send, looking up places and services, and, where you authorize it, contacting vendors and your contacts on your behalf. Ruby is a purpose-specific assistant for personal logistics; she is not a general-purpose chatbot.
2. Beta and waitlist
The Service is offered as a private beta. Beta access is limited and may be granted, declined, changed, suspended, or discontinued at any time. Submitting your email to the waitlist does not guarantee access. Beta features are provided for evaluation, may change or be removed, and may contain errors. By using the beta you agree to provide reasonable feedback if requested; any feedback you provide may be used by us without restriction or obligation to you.
3. Eligibility and accounts
You must be at least 18 years old and able to form a binding contract to use the Service. You are responsible for the accuracy of the information you provide during onboarding, for the security of the phone number and email you use to reach Ruby, and for all activity conducted through your account. Notify us promptly at [email protected] if you suspect unauthorized use.
4. Authorization to act on your behalf
By instructing Ruby, you authorize her to take actions on your behalf within the scope of your requests and your configured preferences — for example, drafting and sending messages, coordinating schedules, managing calendar events you connect, and reaching out to vendors and contacts. Ruby acts as your assistant; she identifies herself as Ruby and does not impersonate you.
Certain actions require your explicit approval before Ruby proceeds, including anything involving money or payment, engaging a new vendor, or contacting a person you have flagged as sensitive. Where an approval is requested and you do not respond, Ruby treats your silence as a decision not to proceed. You remain responsible for the actions you authorize and for reviewing outcomes. You may adjust the scope of Ruby's authority or revoke it at any time through your preferences or by contacting us.
5. Your responsibilities and acceptable use
You agree to use the Service lawfully and not to:
use the Service for any illegal, harmful, fraudulent, deceptive, harassing, or abusive purpose;
send spam or unsolicited bulk messages, or use Ruby to contact people who have not consented or who have asked not to be contacted;
provide false information, or upload content you do not have the right to share;
infringe the intellectual property, privacy, or other rights of any person;
attempt to gain unauthorized access to, interfere with, disrupt, reverse engineer, or probe the Service or its underlying systems;
use the Service to build a competing product, or to train a machine-learning model; or
violate the terms of any integrated third-party platform, including WhatsApp/Meta and Google.
You are responsible for ensuring your use of Ruby complies with applicable laws, including those governing electronic communications, marketing, recording, and data protection.
6. Communicating with your contacts and vendors
When you ask Ruby to contact someone, you represent that you have the authority and any necessary consent to share that person's contact details with us and to have Ruby message them on your behalf. You are responsible for the content and consequences of communications you direct Ruby to send. We may decline or stop any outreach that we believe violates these Terms, applicable law, or a third-party platform's policies, and we will honor opt-out and deletion requests from recipients as described in our Privacy Policy.
7. AI output and no professional advice
Ruby uses artificial intelligence to interpret your requests and generate responses and actions. AI output can be inaccurate, incomplete, or out of date, and may not reflect your intent. You are responsible for reviewing and verifying Ruby's output and any proposed action before relying on it, and we are not liable for decisions you make in reliance on AI output without independent verification.
Ruby does not provide professional advice and is not a substitute for a qualified financial, legal, medical, tax, or other regulated professional. Do not rely on Ruby for emergencies, for time-critical or safety-critical matters, or for legally binding commitments. If you have an emergency, contact the appropriate emergency services.
8. Third-party services and integrations
The Service relies on and integrates with third-party platforms, including Anthropic (the Claude AI model), Google (Calendar, Gmail, and Maps/Places), Meta Platforms (WhatsApp), and Cloudflare. Your use of those features may also be subject to the third party's terms and policies. We are not responsible for third-party services, their availability, or their acts or omissions. If you connect a Google account, you may revoke access at any time through your Google Account settings.
9. Your content and license
You retain ownership of the content you provide to the Service, including messages, files, and the information in your assistant workspace ("Your Content"). You grant us a limited, non-exclusive, worldwide license to host, process, transmit, and use Your Content solely to provide, secure, and improve the Service for you, and to perform the actions you request. We do not use Your Content, your connected-account data, or your contacts' personal information to train third-party generative AI models.
10. Our intellectual property
The Service, including the Ruby name, the website, software, and all related materials, is owned by The Gems Company and its licensors and is protected by intellectual property laws. We grant you a limited, personal, non-transferable, revocable license to use the Service in accordance with these Terms. You may not copy, modify, distribute, sell, or create derivative works from the Service except as expressly permitted.
11. Fees
The private beta is currently offered free of charge. We may introduce paid plans in the future. If we do, we will give you notice and an opportunity to review the applicable pricing and terms before any charge applies to you.
12. Privacy
Our Privacy Policy explains how we collect, use, share, and protect personal information, and forms part of these Terms. By using the Service you acknowledge the practices described there.
13. Suspension and termination
You may stop using the Service at any time and may request deletion of your account by contacting us. We may suspend or terminate your access, with or without notice, if you breach these Terms, if your use poses a risk to the Service or others, if required by law or a third-party platform, or if we discontinue the beta. On termination, the licenses granted to you end; sections that by their nature should survive — including ownership, disclaimers, limitation of liability, indemnification, and governing law — will survive.
14. Disclaimers
To the fullest extent permitted by law, the Service is provided "as is" and "as available", without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Service will be uninterrupted, secure, error-free, or that AI output will be accurate or reliable. Some jurisdictions do not allow the exclusion of certain warranties, so some of these exclusions may not apply to you.
15. Limitation of liability
To the fullest extent permitted by law, The Gems Company and its affiliates, officers, employees, and suppliers will not be liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, or for any loss of profits, data, goodwill, or business opportunities, arising out of or relating to the Service or these Terms, even if advised of the possibility of such damages. Our total aggregate liability for all claims relating to the Service will not exceed the greater of the amount you paid us for the Service in the twelve months before the event giving rise to the claim, or one hundred United States dollars (US$100). Nothing in these Terms limits liability that cannot be limited under applicable law.
16. Indemnification
You agree to indemnify, defend, and hold harmless The Gems Company and its affiliates from and against any claims, damages, liabilities, losses, and expenses (including reasonable legal fees) arising out of or related to your use of the Service, Your Content, your instructions to Ruby (including communications she sends at your direction), your violation of these Terms, or your violation of any law or the rights of any third party.
17. Changes
We may update these Terms as the Service evolves. When we make material changes, we will update the "Last updated" date above and, where appropriate, provide additional notice. Your continued use of the Service after an update means you accept the revised Terms.
18. Governing law and disputes
These Terms are governed by the laws of the State of Israel, without regard to its conflict-of-laws rules. The competent courts located in Tel Aviv-Jaffa, Israel, will have exclusive jurisdiction over any dispute arising out of or relating to these Terms or the Service, and you consent to their jurisdiction. Nothing in this section deprives you of any mandatory consumer protections or the right to bring proceedings in the courts of your country of residence where applicable law so requires.
19. General
These Terms, together with the Privacy Policy, are the entire agreement between you and us regarding the Service and supersede prior agreements on the subject. If any provision is found unenforceable, the remaining provisions remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. We are not liable for delays or failures caused by events beyond our reasonable control. We may provide notices to you through the Service or the contact details you provide.